Aligning Engagement with Mission
Webinar: Where Metrics Meet Mission with Hearken's Jennifer Brandel
This foundational workshop lead by Hearken's Jennifer Brandel and Summer Fields enables you to take a step back and ensure that what your newsroom has traditionally valued and measured isn’t undermining your mission.
More Resources from Hearken:
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Welcome to the “Let’s Get In Formation” Age by Hearken’s Jennifer Brandel
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Don’t be an Askhole: Toward an ethical framework for engagement by Hearken’s Jennifer Brandel and GroundSource’s Andrew Haeg
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Choosing journalism metrics that actually count (and are countable) by Hearken’s Stephanie Snyder and Julia Haslanger
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Slide deck (as a PDF)
Template for the ROIsetta Stone
Downloadable guide to connect engagement to revenue