As a news manager, you will be critical in making the shift in the way journalism is practiced in your newsroom. You can immediately initiate an audit of your current coverage to reveal gaps on who you are talking to and what communities you are covering.

You can set the expectation for a change in behavior, adjust resources to support an engaged journalism initiative, and broker partnerships with like-minded organizations and other media.  

The toughest investment for everyone in your newsroom is time. Making the time for your staff to reflect on their reporting, to identify biases, to convene and listen to communities, and to work with partners is a huge part of your role as a news manager in driving community engagement. The other investment is, ultimately, financial. You can advocate for modest, or bold investments in tools that will help your staff manage community engagement.